CommunicateYourMessage

Cross Media is the process of communicating your message through multiple platforms, in order to narrow down your database and reach your warmer leads!
Whether it’s Sales People, Social Media, Direct Mail, or SMS, you need multiple channels working for you to build your business!And although most people understand this, the obvious question is – If [...]

Many Business owners get caught up in ‘Working in’ the business rather than investing their time ‘Working on’ the business. 
Some don’t think through their Strategic Business Plan enough, and others put it away and don’t refer back to it again…
For a business to succeed, it is not only important to create your vision, mission, strategy [...]

5 Quick and Easy ‘New Financial Year’ Planning Tips!
 
How quickly time can come and go and what you didn’t have planned, probably didn’t happen!  Plan to succeed this Financial Year, with these 5 easy tips -

Update your Business Plan:  All Businesses should have an up to date Business plan. This is your Business bible and should be [...]

All businesses should be trialling a variety of Cost effective Marketing Techniques to capture as many leads and new customers as possible.  It’s not about spending more, it’s about spending smarter!
Why not try a few or all of the following during your next campaign…

Signage:  Capture the attention of passers by with an Outdoor Banner or [...]

Are you getting the marketing results you desire?  Maybe you need a ‘call to action’. ..

A ‘call to action’ is what you want someone to do after they’ve read your marketing and content. The most common and simple call to action are ‘contact us’ or ‘click here’ to purchase.
However, creating more specific  ’call to actions’ that offer [...]

With existing customers being such a potential gold mine, it’s amazing when talking to the majority of businesses, that their main focus and investment is on generating new customers. Direct mail is great for nuturing exisiting customers and generating new prospects.
Check out our 7 tips below for reaching more of your audience through Direct Mail
It is no secret that [...]

 
As a marketer, who for the past 12 years has made a living in the printing industry, you could forgive me for being a little bias towards Printing when it comes to the Email and Web v’s Print topic.  The thing is in running a business I also need to be a realist. Print is expensive when combined [...]

The economic meltdown has created opportunities for us all to look at our business and see where we can improve. Experts have also advised that now is a great time to market your business as competitors are probably pulling back, but it is hard to market when you dont have the sales to fund the [...]

Q: How do you stay in touch with someone who is not ready to buy off you at this point of time? How do you stay in touch with a customer who just made a purchase and is not likely to make another one for a few years?
A:To keep at the top of your prospects [...]

It doesn’t matter what type of business you are in, each of us need to generate revenue. Whether your are a charity seeking  donations, a merchant banker seeking more funds invested or a sporting club seeking more membership, sales are the core to all other business strategies falling into place. Here are some sales process tips that [...]