Aug 17
All businesses should be trialling a variety of Cost effective Marketing Techniques to capture as many leads and new customers as possible. It’s not about spending more, it’s about spending smarter!
Why not try a few or all of the following during your next campaign…
- Signage: Capture the attention of passers by with an Outdoor Banner or AFrame sign. Sometimes this component is left out of your Marketing Plan/Budget, but it is a great, low cost way to advertise your Business or Promotion!
- Letterbox Drop: Why not trial a Letterbox Distribution company and distribute as many flyers in your local area as possible. Then of course, measure the results!
- Displays/Local Advertising Points: If you are a small business and have advertising points around your community, ensure you update them regularly, especially with any new Promotions. Ensure your Prospects see a consistent message everywhere they look!
- Database: Utilise your database at every opportunity, of both your existing customers or prospects, by sending out a flyer of your latest promotion with a personal note. This could be the perfect time for them to buy!!
- Referrals: For a lot of businesses, Referrals from other customers are the best form of advertising and ensure a higher quality customer. Train up your Staff to ask your Customers for Referrals and update your In-House promotional material so that it reiterates this message.
- Email Marketing: Invest in some Email Marketing Software so that you can market to your database quickly and professionally. Make it easy for the newletter to be forwarded on to other prospective customers.
- Web Forms: If you have a great Website, add a Web Form during Promotion/Sale time, so that new Prospects can easily go online and leave their contact details. Your staff can then contact them with the details of the Promotion. And remember, even if they don’t buy off you this time, keep them in your database for future marketing!
