Are you getting the marketing results you desire? Maybe you need a ‘call to action’. ..
Take the time and invest in quality call to actions for increased marketing results
Take the time and invest in quality call to actions for increased marketing results
However, creating more specific ’call to actions’ that offer high value, relevence to your target market and a targeted time frame, will be a marketing investment that will help you generate new prospects for the long term.
Here are some key points to consider when developing your Call to Action to increase your marketing results.
1. Relevence to your prospect and customer is paramount
The more relevent your ‘call to action’ is to your customer, the more likely you are going to get them to contact and request your information. I.e. If I am a realestate agent and I was selling apartments on the Gold Coast , I could offer a report on ‘7 ways to to get the best price for your apartment on the Gold Coast’. All of my marketing material would then show the call to action of ’Contact me for your Free Report’. This will give me an edge over my competitors and it will also edorse me as the expert, giving me a greater opportunity to build a relationship with prospect.
2. Incorporate a time frame to spark immediate action
Adding a time frame to create urgency to your ‘call to action’ is a common trick for direct response marketers. Your time frame could be ‘Available for the next 2 weeks only’ or ‘Numbers limited to first 10 callers’. Keeping it broad with no actual date printed means you can continue to offer, but new prospects will always have that sense of urgency.
3. Don’t go cheap- the more value in your call to action the more enquires you should expect to receive
Whether your call to action is ‘Save 50% off your first order’ or a ‘How To Guide’ on a topic that you know lots about, the higher perceived level of value for your customer or prospect, the more chance you are going to have at getting a reply. While the ‘Save 50% off your first order’ will be great for sparking initial new enquiries, it may not be profitable to offer this continuously. A great way to offer value, that wont cost you profits, is by creating tools, videos, a member area on your website or a free report that will help you lift your company profile, build you brand and offer clients true long term value. It will also assist in getting away from a price point.
Dont forget your Headline and Guarantee!
