CommunicateYourMessage

Add a Strong Headline, a valuable Call to Action, and a creative Design to start getting a better return on your Print Marketing!

It is no secrect that Printing coupled with distribution costs turns out to be an expensive marketing option. But when you need to target your prospects without a database, of all the broad advertising chanels, Print still delivers a good retun when done correctly. With this in mind we have listed 5 easy print marketing elements that you can use right now to ensure that you get maximum results from your Print marketing campaigns.

To maximise the effectiveness of your Print Marketing, you need to be working on your Sales Process. 
And to have an effective Sales Process, you need to start building a good Database of leads.  This is where your Postcard marketing comes in to play.

You want to view your Postcards as stage one of your sales process ‘to generate leads’. By adding a ‘killer headline‘ to capture your prospects attention and a strong call action telling them what to do next, your postcard now becomes a marketing item with purpose. 

Team up your Postcard marketing, with a ’strong ‘Headline, a valuable ‘Call to Action’ and some email marketing software, and you will have the structure to start building a quality database of warm prospects that you can contact and makes sales out of later!

5 Easy Tips on how Postcards can help you build your database

1. Research Your Target Market: To gain maximum return  for your dollar you need to conduct your market research. Talk to Australia Post and other letterbox distributors and they will be able to give you demographics, which will give you a much more defined idea of your target market.

2.  Formulate a Strong Headline 
You have 4- 7 seconds to capture your prospects attention, so put your key selling points in the headline.
A common marketing mistake is putting your logo as the biggest part of your marketing. Try to remember: “No one cares who we are, it is what we can do for them” so to give yourself every chance of getting your marketing noticed, work on your headline(s)  it(they) will be a great investment for th future!

3. Formulate a Strong Call to Action 
 A ‘call to action’ is to tell your prospects what to do next.  For your marketing to be successful you need your ‘call to action’ to be creative and something that is of value to your target market so that they request it and you receive their contact details in return.  A common call to action is directing your prospects to your website where they can sign up for free information or offers. This is also great because you can fully automate the process, build your database, nurture your prospects and then make contact at the right time.

4. Design for maximium impact and Print your Postcard on Thicker Quality Card
By now you have hopefully identified your target market. From this you will need to put some thought into the design about what could be most appealing to your prospects.  Your Graphic Designer should be able to guide on colours, shapes and imagery for your target market. If you are going for a letterbox drop or broad distribution, make sure you print your materials on thicker card to help them stand out with other papers and promotion material, and the ticker material is what poeple look at first, coupled with your great design and headline and you are now giving yourself every chance 

5. Sign up for Email Marketing Software and add a Web form to your Website
The webform is the form that you put on your website that collects your prospects contact details. Many of the Email Marketing software programs will give you the option to create forms when you start your email marketing campaign. Aweber.com is a very popular email marketing tool, Dont forget to set up some ‘Autoresponder’ emails so when your prospects sign up they receive some correspondance from you that keeps them interested  / warm.