Dec 01

How Printing, Smart phones and QR codes can help you get more customers!
With so many ways to communicate with your customers these days, it’s hard to figure out which one will work best for your business.  
But if you take the time to think a little bit outside of the square, then you will find that [...]

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Dec 01

Many Business owners get caught up in ‘Working in’ the business rather than investing their time ‘Working on’ the business. 
Some don’t think through their Strategic Business Plan enough, and others put it away and don’t refer back to it again…
For a business to succeed, it is not only important to create your vision, mission, strategy [...]

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Aug 17

5 Quick and Easy ‘New Financial Year’ Planning Tips!
 
How quickly time can come and go and what you didn’t have planned, probably didn’t happen!  Plan to succeed this Financial Year, with these 5 easy tips -

Update your Business Plan:  All Businesses should have an up to date Business plan. This is your Business bible and should be [...]

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Aug 17

All businesses should be trialling a variety of Cost effective Marketing Techniques to capture as many leads and new customers as possible.  It’s not about spending more, it’s about spending smarter!
Why not try a few or all of the following during your next campaign…

Signage:  Capture the attention of passers by with an Outdoor Banner or [...]

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Jan 23

Are you getting the marketing results you desire?  Maybe you need a ‘call to action’. ..

A ‘call to action’ is what you want someone to do after they’ve read your marketing and content. The most common and simple call to action are ‘contact us’ or ‘click here’ to purchase.
However, creating more specific  ’call to actions’ that offer [...]

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Jan 22

Taking the time to develop quality ’call to actions’ could be the difference between getting a new prospects attention or them choosing your competitor…
 
Working with lots of other companies that are trying to increase sales, a common question is ‘How can I get a better result from my marketing’ .  Like anything in life, there are no shortcuts. [...]

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Dec 06

With existing customers being such a potential gold mine, it’s amazing when talking to the majority of businesses, that their main focus and investment is on generating new customers. Direct mail is great for nuturing exisiting customers and generating new prospects.
Check out our 7 tips below for reaching more of your audience through Direct Mail
It is no secret that [...]

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Jun 26

 
As a marketer, who for the past 12 years has made a living in the printing industry, you could forgive me for being a little bias towards Printing when it comes to the Email and Web v’s Print topic.  The thing is in running a business I also need to be a realist. Print is expensive when combined [...]

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Nov 24

The economic meltdown has created opportunities for us all to look at our business and see where we can improve. Experts have also advised that now is a great time to market your business as competitors are probably pulling back, but it is hard to market when you dont have the sales to fund the [...]

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Nov 04

Easy Market research tips that will help you – Avoid mistakes, Build confidence, Define your competitors and then Level your competition!

Conducting thorough market research for your business is a must and the only way to really understand where you fit in the market, where your target market lies and who is your competition.
If you are wanting [...]

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